Chitra Devi is the Footprint Manager (Marine) of WWF-Malaysia. Her areas of expertise include seafood crisis and food consumption awareness. Chitra has been a vital force in starting the sustainable seafood movement in Malaysia by spearheading the S.O.S Campaign and working with the Government to form the Ecosystem Approach to Fisheries Management (EAFM) Council. She oversees the Sustainable Fisheries Initiative, focused on small-scale fisheries projects.